Fabiola brings over 10 years of extensive Public Relations, Marketing & Event experience in the entertainment, music industry, and community relations to Axis Entertainment. As Director of Client Services for Axis Entertainment Inc. she plays a key role in providing strategic direction and support for our clients.
Prior to working at Axis Entertainment Inc., Mercado served as Publicist for Universal Music Latino where she played a key role in maximizing artist awareness through media campaigns for various artist launches, concerts, mixed media exhibit, radio and television broadcasting. In addition to her experience at Universal Music she also worked at EMI Latin/Capitol Records in International Marketing, Publicity & Radio Promotions where she was involved in all aspects of communications, media relations for regional and national markets working with successful international music.
Mercado has also served as Project Manager for LB Consulting LLC, a Government and Public Relations Firm, where she handled all of the day-to-day management for the company’s projects, working with clients, conducting outreach, directing media, coordinating events and material development. She was responsible for overseeing strategic messaging initiatives and corporate sponsorships for the firm and all of our high-profile events and campaigns.
Mercado is known for her ability to facilitate progressive client relationships affiliated with innovative projects and new advanced technologies. She is also very accomplished film, print and television make up artist and remains very active in the film and production industry.
Fabiola Mercado studied at the University of California at Santa Cruz where her focus was Latin American Studies.