Jennifer brings over 14 years of strategic experience in Public and Investor Relations, Marketing and Corporate Communications within the technology, hospitality, consumer industry to Axis Public Relations & Marketing.
Pelczarski maintains a highly focused approach with proven results and is accomplished in strategic competitive analysis, marketing, and creative, goal-oriented programs. She also shares an in-depth knowledge of crisis communications, executive media training, social and traditional media.
Prior to joining Axis Marketing & PR, LLC, Pelczarski was Director of Public Relations for The Ritz-Carlton, Dove Mountain, where she was involved in all aspects of communications, media relations and community outreach to regional and national markets for pre-opening and the first year of operations. Pelczarski developed and successfully executed all strategic marketing plans utilizing industry specific research for enhanced editorial visibility by market segment. She was also instrumental in launching and managing all social media campaigns.
Previously, she held the position of Vice President Investor Relations & Public Relations for The Christensen Group, a full service strategic Investor Relations firm with subsidiary offices in Arizona, New York, Montreal and Hong Kong. Her primary responsibilities included working directly with the firm’s international client base in executing on programs to increase shareholder valuation, visibility in the capital markets and brand awareness in national trade and business media publications. In addition, Pelczarski provided specialized executive media, crisis communications and speaker training.
Pelczarski held multiples roles in Public Relations in the past which included Director of Investor and Public Relations for three Arizona based organizations – The Rich Dad Company, Radyne ComStream, Inc. (NASDAQ:RADN) and Wavo Corporation (NASDAQ:WAVO) and Manager Public Relations and Corporate Communications for iCrossing, a leading Search marketing and advertising firm. With these companies, Pelczarski acted as point person in successfully creating and the implementation of grassroots public relations and corporate communications programs encompassing local, regional and national outlets. She was also instrumental in developing primary collateral materials for financial and industry analysts; organized all media events and drove positive coverage to increase brand awareness and brand equity as tracked by pre-determined metrics. This included establishing corporate identities and branding through positioning executives as thought leaders within specific industries.
Pelczarski has a Bachelor of Business Management from University of Phoenix and is currently working on her MBA.